One of the highest-impact activities that sales, marketing, and product teams can do, is to carry out win/loss research. It’s an invaluable source of data on how your brand and product is perceived, experienced, and compared.
When done well – with data accurately captured and the right questions asked – you’ll have unique insights to improve your product roadmap, drive change in your go-to-market, and supercharge decisions.
But it’s not as easy as picking up the phone – and often turns out to be a huge timesink for already stretched teams.
With experience of over 500 customer calls talking to users, buyers, and executives, I work with teams on a quarterly basis to connect with recent wins, lost opportunities, and uninterested leads to provide detailed win/loss analysis.
A typical engagement includes:
- Understanding the product, target audience, and go-to-market, along with areas of concern to focus on
- Arranging win/loss calls with your opportunities and prospects
- Providing notes and transcripts for every call
- Creating a quarterly report on key themes, interesting feedback, and potential next steps.
A standard process fee for up to 5 interviews per month starts at $2,000 per month.
Want win/loss superpowers?
Fill out the form below, or schedule time with me on my calendar.