4 B2B SaaS opportunities

These are four areas I think are really exciting, both for entrepreneurs looking for new spaces and for startups to utilise to grow their business. 1. The SMB growth opportunity An increasing number of product-led businesses are focusing on the Small/Medium Business (SMB) market, and doing very well. Why is SMB so interesting? I’m borrowing from SurePath Capital Partners post on their SMB Software Market Thesis here, because it’s so on-point. Globally, there are between 460 and 600 million small and medium businesses. 60 million in English-speaking countries alone. Their setups are close to ideal for low-effort, high-reward go-to-market strategies. Easy to target the decision maker: it’s usually the CEO or owner They’re short on time: they need a solution to solve […]