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Product Marketing Sales

Your roadmap doesn’t have to be a sales blocker.

A great lead comes in: a real household name, with money to spend. They get through your SDR team. The AE prepares, and the discovery call goes swimmingly. The demo is great. And then they ask one single question that threatens to derail the entire conversation. Prospect: “Do you have [feature]?” AE: “No, but it’s on our roadmap.” Prospect: “Do you know when it will be available?” AE: “No. I can check with our team and get back to you.” And the opportunity disappears; never to be seen again. Why does this happen? It’s not because you don’t have the feature available right now. It’s not because your sales rep doesn’t know what the feature is, or will be — usually, it’s an “nice-to-have” compared […]