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Pricing

The *secret ingredient* you’re missing from your SaaS pricing strategy

When you’re setting pricing for your product, those conversations can be more confrontational than you’d think. Everybody has a reasoned and valid opinion on how pricing should be set, from experience with past companies, watching competitors, ‘best practices’ articles, or even individuals influenced by the ‘IKEA effect’ bias. Here are some fictional examples that you might recognize from real life: The CEO, who wants low prices to win more customers Your head of product, who wants to charge more to reflect the product quality A CMO who wants to use pricing to position for the mid-market The CFO whose team put much effort into calculating COGs and wants to ensure a healthy profit margin As a product marketer or person in […]