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Customer Feedback

Customer feedback should be visible to everyone.

For the last nine years as a [product] marketer, I’ve spent 20 minutes every day checking through whatever help desk system is in use. And I can 💯 say I’ve learnt something new from that practice every day. From raising priority for things that I already knew, like bugs, or learning new use cases and understanding the language customers use regarding your product, every email is a chance to do something better than before. The best type of feedback, though, is the one that makes you feel so aggravated you have to go fix it as soon as possible. It’s just so satisfying. So one day, I logged in to our help desk, browsed around, and saw something about payments […]