Until it was acquired in September 2012, I was the marketing manager for a UK personalisation technology provider. I’m now a product marketer for a marketing software company.
I’ll be blogging here about about personalisation, recommendation engine and discovery technology, ecommerce and general online marketing.
I’m also quite experienced with SEO, PPC, social media and online marketing in general – in particular with B2C and B2B SaaS web app value propositions and marketing.
Attract, Interest, Desire, Action is a very basic, but very relevant marketing model. From a push-marketing standpoint, it works like this:
Attract eyeballs – get your product/brand/advertisement noticed
Interest generation- create an interest amongst your target audience
Desire instigation- fulfil or create a need amongst your target market
Action enablement – direct your target market to become customers
However, it also works in the pull-marketing direction, like this:
Attract Interest – companies need to create interest amongst their target audience about products/services and the brand – this can be measured through engagement metrics such as time spent on site, pages viewed, etc.
Desire Action – companies desire the interest to turn into an action, whether it’s the view of a specific content piece, or a purchase, or a click-through.
Personalisation helps companies work better in both ways, and I strongly believe that it helps create more relevant and smoother experiences, adding value for a consumer, whilst helping retailers and companies generate more revenue.
I also help out businesses with online marketing – from b2c web app companies to architects. Get in touch if you’d like some advice.