Previously published on PredictiveIntent.com, recommendation engine technology provider.
In the technology news space, there has been much discussion over Eli Parisers book “The Filter Bubble”.
In essence, Eli argues that personalisation technology is creating, with only good intentions in mind, a world in which users are surrounded by news, topics and information that personalisation systems think they will be interested in. He argues that personalisation is placifying the average human by creating information bubbles, protecting us from news and topics that may upset our equilibruim. However, with more consumer reliance on data-connected sources to keep engaged with the world around us, personalisation is inadvertently creating an air of dissonance with the world we live in – as we read news stories through rose-tinted glasses, we are more inclined to internalise these messages and therefore feel at conflict with reality when expectations are not met.
The Filter Bubble has been a must-read book for everyone in the office, and it’s created some thought-provoking discussions, which has lead to me writing this blog post.